Free tool · Transparent math

The Lead-Leak Calculator

Most industrial websites don't have a traffic problem — they have a findability problem. Plug in your numbers and see what it might be costing you. Every assumption is shown and adjustable. Nothing hidden.

Your numbers

Can't find what they need: 30%Estimate. Across 207 industrial sites we graded, the average findability score was 76/100 — a meaningful share of visitors struggle.
Visitor-to-lead rate: 2%Estimate. Industrial B2B sites typically convert 1–3% of visitors into leads. Adjust to yours.
Lead-to-close rate: 10%Your own close rate on qualified leads.

Estimated leak

Revenue leaking per month$75,000$900,000 per year
Leads lost / month30
Deals lost / month3

The math — no black box

  1. Visitors who can't find answers: 5,000 × 30% = 1,500
  2. …who would have become leads (est.): 1,500 × 2% = 30
  3. …who would have closed (your rate): 30 × 10% = 3
  4. Revenue leaking: 3 × $25,000 = $75,000/mo

This is an estimate, not a diagnosis. The two percentages marked \u201cest.\u201d are industry ballparks — move the sliders to match your reality. The honest use of this number: it tells you whether findability is worth fixing before you spend on more traffic.

If the number bothers you, start here

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Get your actual findability score and top findings in about a minute. Replace the estimates above with your real number.

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Built from the same audit behind our free website grader — 207 industrial websites, anonymized. Nimbiq makes a managed AI assistant trained on your business; this calculator is useful whether or not you ever talk to us.